LPG Territory Manager - Channel

Job Context

LPG (Liquid Petroleum Gas) is a portable, cleaner and efficient energy source that is readily available to consumers around the world. Its unique properties make it a versatile energy source which can be used in more than 1,000 different applications.

RUBIS Energy Rwanda commercializes its LPG in cylinders under the trademarks RUBIS Gas & Kgas to domestic customers via a network of Distributors, Retail Stations and Points of Sales (Channel) and in cylinders and bulk to a large range of industrial and commercial customers (C&I).

RUBIS Energy Rwanda LPG activities form part of the newly created RUBIS Energy East & Southern Africa (REESA) LPG business line which gathers more than 10 countries and aim to sustainably and profitably grow LPG in the Region.

Job Purpose

To drive sustainable growth in Packed sales volumes and margins for LPG and related accessories across the assigned territory by effectively managing Channel Partners = Distributors and Points of Sales (POS = retail stations, supermarkets, and resellers ...) while ensuring compliance with Group Safety Standards and Code of ethics, operational excellence, and sustainable account development.

Implement Group LPG Sales & Marketing strategy through Channel in the assigned Territory.

Key Duties and Responsibilities

Sales & Revenue Growth

Achieve and exceed assigned sales targets for LPG and accessories. Implement territory sales plans to drive volume growth and profitability.

Territory & Channel Management

Oversee and manage the assigned territory with daily performance monitoring. Serve as the primary point of contact for LPG Channel related matters within own geographical Territory, anticipating needs and addressing concerns promptly. Collaborate with internal teams (marketing, operation, distribution, finance) to ensure client deliverables are met and issues are resolved. Identify new market opportunities and expand market coverage. Define the optimum Route to Market to address market opportunities (number of distributors, mapping of POS network ...) while ensuring CVP delivery to end-customers and control of our assets (cages, cylinders...). Manage/Develop/Retain/build loyalty for Channel Partners (Distributors, POS...). Develop Distributors’ Logistics and Sales Capability to grow safely and sustainably

Managing Results through People

Vet, recruit, and onboard new distributors and support distributors in developing their network of Points of Sales and indirect C&I Customers.

Market Intelligence

Gather, analyze, and share market and competitor intelligence to inform sales and marketing strategies.

Account & Credit Management

Manage Trade Accounts Receivables (TAR) in line with the approved credit policy. Ensure timely collections and maintain healthy account balances.

Metal & Stock Management

Monitor and optimize stock levels at Distributor and Points of Sales to optimise sales, prevent stock-outs or overstocking. Monitor use of Group Assets (cages, cylinders...), throughout the Channel to ensure optimum control and return on investment.

Field Operations

Conduct regular field visits to existing and prospective channel members. Evaluate product placement, visibility, and merchandising standards.

Training & Support

Coordinate and facilitate regular training sessions on customer service, LPG safety standards, and product knowledge for Channel Members. Coordinate, monitor Performance and Coach Distributors Sales Representatives (DSR) assigned to the Territory.

Reporting & Performance Tracking

Submit daily sales reports and weekly commitment files. Monitor monthly targets and Month-to-Date (MTD) performance to ensure goal alignment.

HSSE & Regulatory Compliance

Ensure compliance with LN 100 and all applicable LPG industry regulations among Distributors and POS. In particular, ensure compliance with regulations on the installation of storage and distribution of cylinders at Distributors and POS sites. Promote LPG Safety Best Practices within the Channel Members. Champion the use of ‘genuine’ LPG across the Channel & key stakeholders in the Territory by communicating on the safety exposure created by illegal refilling activities.

Managing Results through People

Ensure business is conducted in every manner in full compliance with RUBIS Code of Ethics.

Qualifications & Experience

Bachelor’s degree in Business Administration, Marketing, or a related field. Minimum of two (3) years’ experience in sales and marketing. LPG Industry or FMCG experience is an advantage. Strong selling, negotiation, and relationship management skills. Proficiency in Microsoft Office applications (Word, Excel, Outlook).

Working Conditions

The role involves frequent travel across assigned counties to manage customer relationships and develop new markets. Office-based responsibilities include meetings, reporting, planning, and account management

Physical & Other Requirements

Good physical, mental, and overall health. Strong business acumen and commercial awarenes

Direct Reports

Functional reporting with the Distributors Sales Representatives (contractors) assigned to the Territory

Job Location

Rwanda

How to Apply

Interested candidate should submit their application no later than 25th November 2026. Please click on the “Apply Now” button to complete your application.