National Sales Manager – LPG

Job Context

LPG (Liquid Petroleum Gas) is a portable, cleaner and efficient energy source that is readily available to consumers around the world. Its unique properties make it a versatile energy source which can be used in more than 1,000 different applications.

RUBIS Energy Rwanda commercializes its LPG in cylinders under the trademarks RUBIS Gas & KGas to domestic customers via a network of Distributors, Retail Stations and Points of Sales (Channel) and in cylinders and bulk to a large range of industrial and commercial customers (C&I).

RUBIS Energy Rwanda LPG activities form part of the newly created RUBIS Energy East & Southern Africa (REESA) LPG business line which gathers more than 10 countries and aim to sustainably and profitably grow LPG in the Region.

Job Purpose

To lead the RUBiS national LPG sales department, driving profitable sustainable volume and margin growth while strengthening strategic account development, customer acquisition and retention, and channel performance. The role is responsible for translating REESA and country LPG Sales & Marketing strategy into effective national execution, including effective management of distributors, resellers, retailers and other route-to-market partners, while ensuring compliance with HSSE standards, regulatory requirements, credit policies and Group values.

Key Duties and Responsibilities

National Sales Strategy & Revenue Growth

Translate Group and country LPG strategy into clear national priorities, territory targets, and measurable action plans. Develop and execute national sales plans and drive sustainable growth and margin optimization across all segments.

Sales Team Leadership & Performance Management

Set clear targets, monitor sales execution, review pipeline quality, and ensure disciplined use of sales tools, reports, and customer contact plans (CRM). Lead, coach, and performance-manage LPG Channel Territory Managers, C&I account Managers, and sales support teams to deliver national commercial objectives. • Build sales capability through regular field coaching, structured reviews, training needs identification, and succession planning. Promote a high-performance, customer-focused, ethical, and safety-conscious sales culture.

Channel & Customer Development

Own the national strategy for growth, retention, profitability, and performance of LPG customers, distributors, retailers, points of sale…

Managing Results through People

Develop, manage, and optimize Route to Market per Region to improve market coverage, availability, sales execution, and brand visibility. Define channel standards, performance expectations, territory coverage plans requirements for channel members (distributors, resellers and points of sale). • Monitor channel performance through agreed KPIs, including sales volumes (new deposits and refills), active Points of Sale, stock availability, customer service, and compliance standards. Develop and strengthen relationships with key customers and channel members. • Oversee structured business reviews, contract renewals, customer profitability analysis, channel profitability reviews, and strategic expansion opportunities. Ensure consistent customer and channel value propositions, service standards, merchandising, brand visibility, and customer experience across all channels.

Business Development & Market Expansion

Identify and prioritize national growth opportunities across existing and emerging LPG market segments and channels. Lead the development of strategic partnerships, new channels, distributor expansion, retail outlet recruitment, point-of-sale activation, bulk installations, packed LPG growth initiatives, and high-volume customer acquisition programme. Guide the development and management of indicator networks, including installers, architects, contractors, channel partners, and other influencers supporting C&I Bulk and Packed LPG growth.

5. Credit, Pricing & Commercial Governance

Oversee Trade Accounts Receivables nationally in line with approved credit policies and agreed risk limits. Ensure effective pricing discipline, customer profitability management, timely collections, and resolution of commercial risks. Work closely with finance, supply, operations, and leadership teams to ensure commercially sound and compliant sales decisions.

Market Intelligence & Competitive Positioning

Monitor national market trends, competitor activity, pricing structures, regulatory developments, and customer consumption patterns. Provide insights and recommendations to enhance customer value propositions, product positioning, pricing strategy, and national sales campaigns. Represent RUBiS LPG in Industry Association events

7. Supply, Demand & Operational Coordination

Coordinate with supply, operations, logistics, customer service, and technical teams to ensure reliable and uninterrupted LPG supply nationwide. Lead demand forecasting input from the sales function and support effective stock planning, allocation, and service-level management. Escalate and resolve operational issues affecting national customer service, sales delivery, or business continuity.

8. Training, Technical Support & Capability Building

Managing Results through People

Ensure sales teams, customers, and channel members receive appropriate LPG safety, product knowledge, service excellence, merchandising, and commercial training. Coordinate with technical and HSSE teams to support safe installations, compliant equipment usage, safe handling practices, and adherence to industry standards across all channels and customer segments.

9. Reporting, Forecasting & Performance Reviews

Prepare and present national sales performance reports, forecasts, pipeline updates, customer insights, and action plans on a regular basis. Track Weekly, Month-to-Date, Year-to-Date, and full-year performance against targets, ensuring timely corrective actions where gaps arise. Lead regular sales performance review meetings and ensure accountability for delivery across territories and channels.

HSSE & Regulatory Compliance

Ensure national compliance with LN 189 and all applicable LPG, safety, and regulatory requirements across customers, installations, distributors, and sales operations. • Champion safe LPG practices, compliant bulk and packed LPG installations, and responsible customer education across all channels. Promote the use of genuine LPG and support initiatives that address illegal refilling and related safety risks. Ensure all business is conducted in full compliance with the RUBIS Code of Ethics, Group values, and internal policies.

Additional Responsibilities

Undertake any other duties as assigned in support of national LPG commercial objectives and business performance.

Qualifications & Experience

Bachelor’s degree in Business Administration, Marketing, Commerce, Engineering, or a related field. Post graduate qualifications will be an added advantage. Minimum of ten (10) years’ experience in sales, commercial management, business development, or key account management, preferably in LPG, energy, FMCG, industrial, or B2B sectors. At least three (5) years’ experience leading sales teams, territories, channels, or national commercial portfolios.

Proven track record in delivering sales growth, margin improvement, customer acquisition, channel development, and strategic account management. Strong negotiation, commercial analysis, strategic planning, leadership, and relationship management skills. Proficiency in Microsoft Office applications and sales performance reporting tools.

Managing Results through People

Working Conditions

Extensive travel within the country to lead sales teams, engage strategic customers, review territories, and develop new business opportunities. Office-based responsibilities include national planning, reporting, forecasting, commercial reviews, internal coordination, and leadership meetings.

Physical & Other Requirements

Strong business acumen, financial awareness, integrity, and strategic commercial judgement. Results-driven leader with excellent communication, negotiation, coaching, and stakeholder management skills.

Job Location

Rwanda

How to Apply

Interested candidate should submit their application no later than 25th November 2026. Please click on the “Apply Now” button to complete your application.